Following CBS’s long-standing “policy” declining to air controversial ads — yet opting to air Focus On The Family’s pro-life ad — CNBC’s Sports Business Reporter, Darren Rovell, reported via Twitter today that ManCrunch.com’s ad has been rejected. (Here is the original item from CNBC: http://bit.ly/9tc203)
Here’s the spot. What do you think? Acceptable to air during the Superbowl?
I came across this advertisement for the new generation of the Honda Insight, their hybrid gas/electric vehicle (as an aside, if you’ve never driven one, they’re pretty cool — while we don’t own one, we do try to rent them when we need a rental car).
Honda — and their ad agency, Wieden+Kennedy — took a bunch of these cars out to the desert and used the headlights as pixels to create the animation. For those of you who do not know of Wieden+Kennedy by name, you have certainly seen their work. W+K is a Portland Oregon-based advertising agency that did some of the most cutting edge, pioneering advertising for Nike, great commercials for Coca-Cola, and a bunch of other companies. Never at a loss for creativity and unique, cool ads, Wieden+Kennedy has done it again.
First, the commercial:
Now, just for the hell of it, how they made the commercial:
While the commercial is great, I can imagine the carbon footprint for a commercial like that was pretty high. Somewhat ironic for a hybrid car, don’t you think?
Now, the critical question I must ask: Will any of us get that damned song out of our heads???